As a retailer we love gift cards/gift certificates. They are a great way for someone else to pay for our advertising! We have noticed over the years that many of the gift certificates have not been redeemed. It disappoints us since we would love for more people to find out about our great products and customer service however, personally as a purchaser of gift cards it makes me worry. Do the recipients ever use the card? It would be great if there was a follow up that the company sent the giver of the card an acknowledgment that the card was used. The logistics should not be difficult yet, gift cards can be used years later. I think if recipients knew that the giver was going to be notified people would be more conscientious about using the gift card on a timely basis. They would not just throw the card in a drawer to be used later.
Any thoughts???
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